Our boutique

From the magnificence of hand embroidered to the charm of machine embroidered


1, avenue Pierre 1er de Serbie
Place d’Iéna
75116 PARIS

Tel: +33 1 40 70 14 63

Opening hours

  • Monday:10.30 am to 7 pm
  • Tuesday:10.30 am to 7 pm
  • Wednesday:10.30 am to 7 pm
  • Thursday:10.30 am to 7 pm
  • Friday:10.30 am to 7 pm
  • Saturday:10.30 am to 7 pm
  • Sunday: closed

La boutique Noël

In the heart of Paris is a fairytale world where embroidery reigns supreme. Here, from ceremonial table linen to pocket handkerchiefs, each and every item is exquisitely embroidered.

Welcome to the NOËL boutique on place d'Iéna - a vast and luminous setting on two floors, where airy, grey curtains frame wide picture windows and the furniture is made of beautiful sycamore wood.

But the visitor's gaze is soon claimed by the thousand and one marvels on display. All around, all divinely embroidered are nothing but the noblest natural fabrics : linen, organdie, damask cotton, muslin, soft Egyptian cotton towels, percale, cotton satin or cotton piqué....

With its collections of table and bed linen, bathroom sets, gifts, nightwear and "Bébé NOËL " (layette), NOËL makes every moment spent at home so special - from bathtime to bedtime, from breakfast to dinner, from the children's nursery to the parents' bedroom.

The world of NOËL is an infinite array of delights, exquisite treats for yourself or someone else, all those things - large and small - that make life more beautiful.