Our boutique

From the magnificence of hand embroidered to the charm of machine embroidered

Address

1, avenue Pierre 1er de Serbie
Place d’Iéna
75116 PARIS

Tel: +33 1 40 70 14 63

Mobile : + 33 6 14 66 33 34

Opening hours

Monday: 10:30 am to 7:00 pm
Tuesday: 10:30 am to 7:00 pm
Wednesday: 10:30 am to 7:00 pm
Thursday: 10:30 am to 7:00 pm
Friday: 10:30 am to 7:00 pm
Saturday: 10:30 am to 7:00 pm
Sunday: 11:00 am to 6:00 pm

La boutique Noël

In the heart of Paris is a fairytale world where embroidery reigns supreme. Here, from ceremonial table linen to pocket handkerchiefs, each and every item is exquisitely embroidered.

Welcome to the NOËL boutique on place d'Iéna - a vast and luminous setting on two floors, where airy, grey curtains frame wide picture windows and the furniture is made of beautiful sycamore wood.

But the visitor's gaze is soon claimed by the thousand and one marvels on display. All around, all divinely embroidered are nothing but the noblest natural fabrics : linen, organdie, damask cotton, muslin, soft Egyptian cotton towels, percale, cotton satin or cotton piqué....

With its collections of table and bed linen, bathroom sets, gifts, nightwear and "Bébé NOËL " (layette), NOËL makes every moment spent at home so special - from bathtime to bedtime, from breakfast to dinner, from the children's nursery to the parents' bedroom.

The world of NOËL is an infinite array of delights, exquisite treats for yourself or someone else, all those things - large and small - that make life more beautiful.

{ A Unique Craftsmanship }

The History of Noël Paris

From the splendor of hand embroidery to the charm of machine embroidery

At Noël Paris, our mission is to keep the enchantment of embroidery alive by embracing both traditional and modern techniques. From the timeless splendor of hand embroidery to the refined charm of machine embroidery, we create exquisite pieces that remain accessible without compromising on artistry.

« One marvels at the delicacy of the design, the precision of its proportions, and the subtle harmony of its colors.»

{ A Constant Source of Inspiration }

Noël embroidery patterns are inspired by the inexhaustible archives preserved by the house since since 1883 — over 13,000 drawings and thousands of meticulously rolled tracings of all sizes for all compositions, ready to be used. A constant source of inspiration, these designs only ask to be revisited to reflect the spirit of the times.

{ Inspiring Motifs }

Lively hunting scenes, Art Deco–inspired geometric patterns or more contemporary designs; heavy clusters of grapes, autumn-toned oak leaves, fruits and flowers, rosebuds, wheat stalks, mimosas, oranges and lemons, ferns, lilies and thistles, ivy, and geraniums — all seem ready to take shape before our very eyes.

Our Store

1, AVENUE PIERRE 1er DE SERBIE - PLACE D’IÉNA - 75116 PARIS

{ A Magical Enclave }

In the heart of Paris, on Place d'Iéna, Boutique Noël celebrates the art of embroidery.

Across two light-filled floors, each piece tells a story: formal tablecloths, pocket handkerchiefs, bed linens, lingerie, birth, and gifts.

The collections are crafted from noble, natural materials: linen, organdy, damask cotton, muslin, soft Egyptian cotton towels, percale, satin, and cotton piqué.

Opening Hours

Monday to Saturday : 10.30 – 19.00

{ « HAND » EMBROIDERY }

This technique requires exceptional dexterity. The original designs, reproduced on perforated tracings, are transferred onto linen, cotton, or organdy using a stencil before being embroidered by expert hands. It is truly a work of Haute Couture.

{ « MECHANICAL » EMBROIDERY }

This technique makes it possible to embroider a large number of identical motifs using a machine. The entirely manual preparation is lengthy and demands genuine expertise.