Our history and our know-how

From the magnificence of hand embroidered to the charm of machine embroidered

A unique know-how

The vocation of NOËL s to ensure the magic of embroidery lives on via leading-edge techniques :

from the splendor of hand embroidery to the charm of machine embroidery, which makes high quality more affordable.

A constant source of inspiration

NOËL's embroidery motifs are drawn from the inexhaustible archives maintained by the company since 1883 (more than 13,000 designs, thousands of carefully rolled-up tracings in all sizes for all compositions, ready to be used).

A constant source of inspiration, these designs need only a little reworking to bring them absolutely up-to-date. The delicacy of the drawing, the exactness of the proportions, the subtlety of the color schemes are quite extraordinary. Hunting scenes, geometric patterns of art deco or more contemporary inspiration, heavy bunches of grapes, oak leaves in autumnal hues, fruits and flowers, rosebuds, ears of wheat, mimosa, oranges and lemons, ferns, lilies and thistles, ivy, geraniums - all seem ready to take shape before our eyes.

This exceptional heritage was taken over in 1992 by Adeline Dieudonné who reawakened the brand with a new team. Never for a moment departing from itstradition of quality and exclusivity, Noël is now producing a stream of new designs for collections of bed linen, table linen, towels, T –shirts or more recently the nightwear collection and bébe NOËL for birth gifts

These archives designs are references for the «in-house» design studio and for designers and artists, as Annabelle d’Huart, or also for students from the Duperré school who are collaborating with NOËL to create new collections.


Hand embroidery

The celebrated hand-embroidered tablecloths are central to the NOËL collections. These masterpieces of the art of embroidery are decorated with the most famous motifs from the 13,000 designs in the company's archives.

Hand embroidery also demands meticulous preparation. The original motifs, drawn on finely perforated tracing paper, are stenciled onto the linen, cotton or organdie, then embroidered by expert fingers. This highly skilled, painstaking work has much in common with Haute Couture.

Machine embroidery

This technique has the capacity to embroider a large number of similar designs at the same time. The preparation is long and entirely manual, involving the selection and arrangement of all the colors of thread needed for each design.


A video of our Know How